Craig Holzer is a New York–based editor with more than 20 years of experience shaping stories, building spots, and finding the version of an idea that actually works.
His work spans commercials, branded content, and creative development for brands including Nike, Google, Samsung, Verizon, IBM, Arby’s and Pfizer. He’s especially drawn to comedy, performance, and concept-driven work; projects where timing, instinct, and a willingness to break the expected rhythm matter as much as technical craft.
Beyond the edit, Craig works closely with creative teams from the earliest stages of a project, helping shape ideas, solve problems, and figure out what a piece wants to become. He’s also increasingly focused on how AI and emerging tools can expand, not replace, the creative process.
After two decades in dark rooms staring at timelines, he still genuinely loves editing. Which feels like either a very good sign or a serious character flaw.