Think Inside The Box
For Walmart’s 2024 holiday campaign, we helped kick off the season with a stop-motion film that
blended handcrafted charm with cinematic polish. At the heart of it: a custom CG box and a set of
meticulously designed titles that added clarity, elegance, and just the right amount of sparkle. The
mix of practical animation and high-end CG gave the piece warmth, but with a refined, ownable
edge.
The process was deeply collaborative from day one. Working closely with the agency and Walmart’s
internal team, we shaped a visual language that felt playful yet scalable. The hero box wasn’t just a
storytelling device; it became a central brand asset, extending across every holiday touchpoint,
from social and broadcast to retail and digital. It gave the entire campaign a sense of continuity and
creative cohesion.