THE MAKING-OF
with David Soto
David Soto: When Publicis and Project W came to the Harbor team to work on their VisID system, the goal was very clear: elevating an already successful concept even further with Sparkle 2.0.
Building toolkits for their holiday 2022 campaigns and beyond was a rewarding challenge and one that builds the foundation for what their Sparkle concept can become in the future. These assets touched all aspects of Walmart's advertising footprint, from digital, to signage, to tv, to OOH.
Pushing the visuals with best-in-class simulation tools, lighting, rendering techniques, and more hands-on Creative Direction drove the concept forward in a more holistic and beautiful way. We also built a custom typeface made out of the hero sparkles for the client to use for every execution
